Meet the team

It all began when Jimena and Ana, owners of Power to You (PTY) Business, noticed a consistent need within their community. Local business owners often reached out to them for help with bookkeeping and social media, recognizing their expertise in these areas. Realizing there was a gap in the market for these essential services, they decided to join forces and expand their offerings beyond just helping friends.

Driven by a shared passion for supporting small businesses, they created a company that focuses not only on providing high-quality services but also on empowering clients with the knowledge and tools they need to succeed. Their goal is to ensure that every client walks away feeling more informed and confident, ultimately contributing to the growth and success of their businesses.

Jimena Malfavon, Business Consultant + Photographer

Jimena Malfavon, born and raised in Ukiah, has always been driven by the desire to help others achieve their dreams. With over five years of experience in business ownership, Jimena has cultivated a deep understanding of the entrepreneurial journey, leveraging her expertise to support other small businesses in their growth. Specializing in social media strategy, small business consulting, and bookkeeping, she combines her knowledge and skills to empower others, helping them navigate the complexities of business and make their visions a reality. Her passion for fostering success has made her a trusted resource in her community and beyond.

Ana Gomez, Tax preparer + Bookkeeper

Ana was born and raised in Ukiah by immigrant parents. At the age of 17, she delved into the field of business accounting and has been dedicated to it ever since, a total of 7+ years. What she enjoys most about her work is exploring the complexities of the industry and sharing that knowledge with her clients. Ana also thrives on networking and collaborating with fellow colleagues and entrepreneurs.

"In the middle of every difficulty lies opportunity."

— Albert Einstein